IT'S ALIVE

Full Surround Sound. Two Channels. Everywhere.

Experience It
Experience

Hear the difference

Your regular speakers. Your car stereo. Your earbuds. Suddenly you're INSIDE the music.

🎧 Headphones recommended
How it works

Three steps. That's it.

🎵
Your Music
Any stereo file
→
⚡
IT'S ALIVE
Magic happens
→
🔊
Surround
Everywhere you play it
Universal

Works on everything you already own

No special equipment. No apps. No Atmos setup. Just press play.

🎧

Any headphones

🔊

Any speakers

🚗

Any car

📺

Any TV

🟢

Spotify

🍎

Apple Music

▶️

YouTube

🎵

TikTok

Who it's for

Give your music a dimension no one else has

Artists & Producers

Your music, fully immersive. Stand out on every playlist. Make listeners stop scrolling.

Labels

Upgrade your entire catalog. Give your artists something the competition doesn't have.

Platforms

The next format after Dolby Atmos. No hardware requirements. Just better audio.

Live on Spotify & Apple Music
Algorithmic playlist placement
Zero takedowns
Mono-compatible
Products

Professional tools

MagicPlus
The engine behind IT'S ALIVE. Audio regeneration and mastering.
Platform macOS (Intel + Apple Silicon)
Format VST3
Workflow Audio in → Master out
€49/month
or €1299 lifetime
Get MagicPlus
GentleHug 3D New
3D-aware mastering limiter. Preserves spatial depth during limiting.
Platform macOS (Intel + Apple Silicon)
Format VST3 / AU
Controls None. Black box.
€199
One-time purchase
Get GentleHug 3D
Get started

Ready to bring your music to life?

Enterprise licensing, catalog processing, or just questions.

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